the letter aitch
Talking about the how and why of digital marketing.
Facebook is (even more) problematic now. What does that mean for your marketing?
In the past few months, Facebook, never a stainless company to begin with, is facing incredible amounts of public scrutiny over whistleblower allegations that Facebook broke the law in regards to knowledge of the January 6th insurrection; is targeting younger users,...
It’s July! Time to start planning your holiday marketing campaigns
Ah yes, the time of pool noodles and lawn mowing, lemonade stands on a sizzling day, and…brainstorming your winter holiday marketing? Yes, it is...and here’s why it will make your life easier. If you’re a retailer, the last thing you want to worry about during the...
5 Ways to Market Your Professional Services Business
When you’re marketing professional services, you’re marketing more than just your work. You’re marketing a potentially long-term relationship, discretion & privacy, and a deep specialist knowledge of your industry. Here are a few things to keep in mind as you...
![Essential Marketing Definitions for Non-Marketers [2021]](https://i0.wp.com/droppedaitch.com/wp-content/uploads/2021/05/pisit-heng-FQvadXmA524-unsplash.jpg?resize=400%2C250&ssl=1)
Essential Marketing Definitions for Non-Marketers [2021]
Marketing terms can be daunting for business owners and leaders who don’t have to wrangle with these on a daily basis. And that’s ok-- we probably don’t know the technical terms from your industry. But knowing some of the basics can make it easier to communicate...
4 Marketing Workflows (and how to find what works for you)
Do you know what marketing workflow you are using? And more importantly, do you know if it’s working for you? How you market can make just as big of an impact as what you market. If you’re feeling like your marketing routine is unsuccessful, underperforming, or...
20 Social Media Post Ideas for Arts Nonprofits
Nonprofit arts marketing can be tough! Nonprofits are often balancing content that needs to sell, educate, advocate, and fundraise-- all with a strong, mission-driven voice. To maximize the effectiveness of your nonprofit content strategy, make good use of a content...
Marketing Strategy vs Making It Up
When people talk to us about their marketing, they frequently assume that because we work in marketing, we automatically recommend that they Do All the Things! In fact, the opposite is generally more true: we see better results for our clients using a very specific...
5 Basic Mistakes You’re Making on Instagram
1. Text in Your Image is Too Small This one happens so frequently! It’s a bummer because for starters, it makes your information inaccessible to people who don’t have 20/20 vision, or are using accessibility tools on social media. The way to fix this? We find that...
Why marketers should worry about social media regulation (and not in the way you think)
If you’re a marketer who uses social media-- like we do!-- we need to have a chat about how the relative lack of regulation around social media platforms is threatening the usefulness of these platforms as marketing and advertising tools. People are losing trust in...
![FREE Holiday Content Marketing Calendar Template [2020]](https://i0.wp.com/droppedaitch.com/wp-content/uploads/2020/09/joshua-hoehne-JSK94ubivfs-unsplash.jpg?resize=400%2C250&ssl=1)
FREE Holiday Content Marketing Calendar Template [2020]
It is almost October, and for U.S. businesses, that means just one thing: the holidays are here. If you're a small or indie retailer, your holiday marketing should be ready to rock and roll in late October, which means the time to be developing that content is now (or...