by Dropped Aitch Productions | Nov 2, 2021 | Digital Marketing, Digital Strategy, Social Media
In the past few months, Facebook, never a stainless company to begin with, is facing incredible amounts of public scrutiny over whistleblower allegations that Facebook broke the law in regards to knowledge of the January 6th insurrection; is targeting younger users,...
by Dropped Aitch Productions | May 12, 2021 | Nonprofit Marketing, Social Media
Nonprofit arts marketing can be tough! Nonprofits are often balancing content that needs to sell, educate, advocate, and fundraise– all with a strong, mission-driven voice. To maximize the effectiveness of your nonprofit content strategy, make good use of a...
by Dropped Aitch Productions | Oct 1, 2020 | Social Media
1. Text in Your Image is Too Small This one happens so frequently! It’s a bummer because for starters, it makes your information inaccessible to people who don’t have 20/20 vision, or are using accessibility tools on social media. The way to fix this? We find that...
by Dropped Aitch Productions | Oct 1, 2020 | Social Media
If you’re a marketer who uses social media– like we do!– we need to have a chat about how the relative lack of regulation around social media platforms is threatening the usefulness of these platforms as marketing and advertising tools. People are losing...
by Dropped Aitch Productions | Sep 30, 2020 | Digital Strategy, Holiday Digital Marketing, Social Media
It is almost October, and for U.S. businesses, that means just one thing: the holidays are here. If you’re a small or indie retailer, your holiday marketing should be ready to rock and roll in late October, which means the time to be developing that content is...
by Dropped Aitch Productions | Jun 22, 2020 | Digital Strategy, Social Media
What is social media strategy, exactly? Isn’t just what you post? We get asked this question all the time: “What should I be posting on social media?” And our reply is usually, “well, what do you want your posting to accomplish for your business?” Posting is just the...