Why does marketing matter?

“I’ve seen first-hand how great marketing can be transformative for an organization. It can be the thing that helps a brick-and-mortar retailer thrive; it can be the way a nonprofit generates more powerful ticket sales; and it can help a new organization successfully introduce themselves to their audience. In a world with so much noise, having a marketing approach that helps your story stand out from that chaos can have a huge impact on an organization.”

– Julia

What’s with the name?

‘Aitch’ is the letter H, spelled out, and a “dropped aitch” refers to the linguistic characteristic common among some dialects of British English, where the letter H is not pronounced in some words. In popular culture it is referenced (among other places) in a song lyric from the musical My Fair Lady. 

Our company name reminds us that every organization has a specific story that deserves to be heard. And besides being an obscure theatre reference, nobody else was using this phrase for business purposes, and that matters in marketing, too. 

Land Acknowledgement

Our business was built on the unceded traditional land of the first people of Seattle, the Duwamish people past and present. Today, we operate from the traditional  homeland of the Puyallup Tribe of Indians.

We would like to honor both the land, and the past and present Indigenous people of this land.

We hope this acknowledgement provides a starting place for us to combat the erasure of Indigenous history, and to respect and listen to our present-day Indigenous neighbors.

If you don’t know whose land you are on, we invite you to find out more here.